marke[ding] Vienna
08.04.27 Vienna
The trade fair for haptic advertising and visual communication
The marke[ding] Vienna trade fair is a trade fair platform for haptic advertising and visual communication, supported by seven well-known agencies from the promotional products sector.Over the past few years, a quiet but powerful revolution has taken place. The traditional sender-receiver model of marketing has had its day. Today, it is often unclear who the sender is and who the receiver is.
What role do digitalisation and artificial intelligence play in the quest to make things as convenient as possible for consumers? Everyone follows the same advice; everyone bases their approach on the same key performance indicators and formulas for success. But here’s the thing: if everyone uses the same criteria, the end result is inevitably similar communication solutions.
In doing so, the core idea of marketing is lost: stand out! Make yourself noticeable and memorable!
If advertising fails to resonate with the target audience, products must become the message – one that is passed on with enthusiasm. It is the little details and subtle touches that bring a smile to people’s minds long after the initial contact that are particularly helpful in this regard.
It’s about constantly winning customers over anew. Ideally, retaining their loyalty in the long term. Promotional items and gifts offer particular potential in this regard. They are products that can be linked to specific occasions and situations. They can tell a story and be imbued with emotion …
Secret weapon
tactile advertising